This is when the music industry really saw what TikTok is capable of. This of course was Lil Nas X and his single Old Town Road. This song ended up breaking the Billboard record for the longest number 1 song on the Hot-100 chart. A few weeks later, a little-known indie rapper from Atlanta uploaded an eccentric song on Tiktok. In just a few months, TikTok’s active audience grew to over 150 million users. In August 2018, ByteDance merged Musical.ly, another short video maker app, with TikTok, dumping its 100 million active users into the video sharing app, and that’s when things really skyrocketed. It hadn’t yet become the social media platform that we know today. TikTok launched in September 2017, but the app’s first year in the international market was actually pretty quiet. This algorithm has been the main reason for the app’s success, and it’s the same thing that makes TikTok so successful today.īecause Douyin was making a lot of noise in China, ByteDance decided to expand its activities abroad. In 2017, Douyin was by far the fastest growing application in China thanks to an algorithm that makes it possible to offer hyper-personalized content to its users, according to their behavior on the platform. Douyin is the equivalent of TikTok in the Chinese market, a country with its own regulations when dealing with technological matters. TikTok was first launched as an international version of Douyin, an application by ByteDance (a Chinese startup), in September 2017. To answer this question, we must circle back to the history of the platform. So what makes TikTok so different from other platforms? TikTok isn’t even the first platform to put the format forward, Vine did it 7 years ago. It can be found on Snapchat, Instagram, and Facebook. The short video format in itself is nothing new. To say that TikTok is just a platform for sharing short videos would be an oversimplification. Submit your tracks to TikTok influencers on Groover 1.
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